2017 Speakers

Learn from the Masters

Linda Goodman

Founder - The Goodman Law Firm

Ms. Goodman is the founder of The Goodman Law Firm in San Diego, California. She is a highly recognized and respected Internet Attorney. Since 2001, her practice has focused solely on E-Commerce, Internet Law and Corporate governance. She has successfully defended On-Line Marketing and E-Commerce businesses against claims brought by the Federal Trade Commission, New York, Florida and Texas State Attorney Generals, large ISP firms and private civil litigants throughout the United States. She serves as general counsel for a broad range of Internet and E-Commerce Companies, including Networks, Affiliates, List Managers, Lead Generators, Advertisers and ISPs. Ms. Goodman has made many presentations at internet related industry events and has published articles on E-Commerce Best Practices, Internet Compliance and Civil Litigation.


Jesse J. Lo Ré

Chief Operating Officer - Keono

Mr. Lo Ré is a seasoned and highly talented interactive advertising executive with deep expertise spanning online advertising strategy, business development, leadership, finance, operations and technology. He has provided the vision, direction and traffic strategy for a myriad of market leading campaigns across numerous international markets and diverse industry verticals.  Jesse currently serves as the Chief Operating Officer of Keono, where he set the vision and tone for the organization’s advertising channel strategies, strategic partnerships, and technology direction, while also working closely building consultative solutions for Keono’s strategic clients.

During an exceptional career across two decades, Jesse has served in a number of executive leadership positions with interactive advertising organizations, including Managing Director & Senior Client Partner at Xcelerate (now Razorfish), where he led multi-million engagements of well-known, global Fortune 1000 clients. He previously was the Chief Operating Officer at Vayan Marketing Group, where he successfully defined the Internet marketing vision, managed the global web traffic operation, and was responsible for the entire P&L of the company’s interactive division.  Finally, he most recently served as COO & SVP of Business Development at Ads Direct Media leading the sales and strategy across international search, display, and social advertising channels.

A forward thinking strategist and an innovative team builder, Jesse has a diverse track record of interactive advertising success that crosses over search, social, display and email channels.  His experiences include C-level leadership, international advertising, management consulting, and enterprise project guidance. During his career, he has provided methodology expertise for achieving operational excellence, start-up evolution through to M&A stage as well as Internet advertising technology integration.  He earned an MBA in Marketing and Master of Science in Information Systems from the University of Miami as well as a Bachelor of Science in Finance and Economics from the Rochester Institute of Technology. He also holds the Project Management Professional (PMP) certification from the Project Management Institute.


Peter Shankman

Founder/CEO - Shankminds

Called "a public relations all-star who knows everything about new media and then some," Peter Shankman is a spectacular example of what happens when you merge the power of Attention Deficit Hyperactivity Disorder (ADHD) with a desire to improve the world. A bestselling author, entrepreneur, and speaker, Peter is recognized worldwide for radically new ways of thinking about the Customer Economy, Entrepreneurship, Social Media, PR, marketing, advertising.

Peter is the founder of ShankMinds: Breakthrough, an online entrepreneurial community, with members in more-than ten countries. Peter also hosts an award-winning podcast on ADD and ADHD, Faster Than Normal, which is helping to turn the conversation around ADHD from curse to gift, by interviewing successful people who have made ADHD their secret superpower.

Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at shankman.com, both comments on and generates news and conversation.


Hagai Yardeny

Founder - Digital Moses

Hagai Yardeny, Founder of Digital Moses LLC, has been working with Facebook marketing since the launch of the product in 2008. A long time affiliate marking pro, having owned an affiliate network and working for years as an affiliate on Google, Yahoo and Bing (all running the popular affiliate newsletter, DM Confidential), Hagai and his team quickly recognized the power of Facebook marketing and found it to be a natural progression. For the next 7 years they honed their skills in perfecting this new market and grew and adapted as Facebook did.

In 2015 Hagai made the decision to take the business to the next level by switching from an affiliate model to an agency model. Since then the company has grown in a vertical agnostic trajectory, marketing everything from financial lead generation to customizable shampoo. Utilizing what Hagai likes to call “forensic performance marketing,” using their own custom analytic methods, Hagai and his team are able to target the ideal audience from within Facebook’s billions of users to pinpoint those most likely to generate an acquisition and then scale to achieve maximum volume.

Most recently, Hagai has spearheaded the creation of a Facebook integrated software called “Manna” to automate the process of data combing and analysis. Manna can instantly take data from both Facebook ads manager and the client side reporting and provide actionable insights that allow users to modify and scale quickly.


Steve Rivera

Operations Director - Active Sun Network

Steve Rivera (AKA Steve Badcat) has +8 years of professional experience and a lifetime of interest in diverse technology platforms and processes. Since 2015, Steve has managed operations for Active Sun Network as Operations Director. Steve has a degree in Journalism, which he considers a degree in critical thinking, asking the right questions, and explaining complicated concepts in succinct and understandable terms. Steve has previously worked as a Quality Assurance Tester and Technical Writer for tightly regulated medical software solutions. When not working, Steve enjoys spending time with fiancee, Kim, and their 2 cats, Leela and Larry, as well as playing pinball and watching professional wrestling.


Patrick Carlson

Founder/CEO - BriteBox

Patrick Carlson has been in the Internet marketing business since 1997. His extensive business development experience includes running marketing sites, Google ad-words, data management, lead sales, and co-reg. During Patrick’s time at Freeze, he was the director of Sales and built one of the first co-reg sites ever. Later he launched a premium SMS that he grew to 4mm a month. He has worked at JBR Media, and was Partner at PJ Next managing a performance marketing network and data management. For the past year Patrick has been running BriteBox. BriteBox owns and operate numerous sites and conducts omni-channel marketing campaigns for clients.


Emerson Smith

Founder/CIO - Pushnami

Emerson Smith lives in Austin, Texas where he enjoys electronic music, strength training, yoga, and internet technology in that order. After graduating from the University of Texas in 2002, he started his first company in New York City at the age of 22. He is the Founder and CIO of Pushnami, a cloud-based software company that powers browser-based messaging (“Push Notifications”) for websites. A life-long Entrepreneur, Emerson has been involved in numerous ventures in the tech industry for the last 15 years.