A Collaboration of Masters
This is an interactive conference. We want our guests to be able to learn from our speakers. You will be able to ask questions and be a part of the discussion with each speaker.
INNOVATIVE IDEAS & BEST PRACTICES
We are rewriting the typical conference experience. It's all about quality not quantity with HitPath. Bring your business cards and build new partnerships while learning about what the future holds in the digital marketplace.
STRATEGIES & TOOLS THAT MAKE MONEY
Learn how HitPath is incorporating the latest trends into its technologies. Participate in invaluable workshops and continuing education that teach you how to take full advantage of HitPath’s capabilities and improve your business.
Rex Humphries - Managing Director
Rex Humphries serves as the Managing Director of Walla Media, a performance marketing company specializing in lead generation through its publisher network. Rex's responsibilities include publisher vetting and onboarding, compliance, legal, and strategic relationships.
Rex Humphries also serves as the VP of Business Development for Rooftop Digital a marketing company specializing in new customer acquisition for home services and financial brands. For Rooftop Rex has responsibilities in managing advertiser relationships, business development, and strategic partnerships.
Peter Wilson - President & CEO
Peter joined LashBack as President and CEO in 2012, bringing more than two decades of experience as a senior executive, board member and advisor to technology and service businesses. He has led the business through a period of significant investment and growth, and helped to position LashBack as a leader in email intelligence. Peter has been a consistent advocate for best practices and raising industry standards, and is active in multiple industry organizations such as the Online Trust Alliance, the Performance Marketing Association and the Executive Council of Performance Marketing. He has contributed to multiple industry publications on compliance and technology and is a frequent speaker at industry events including the Email Acquisition Forum, LeadsCon, Affiliate Summit and CJ University.
Peter previously served as President and CEO of Cutting Edge Media, where he focused on the management and turnaround of a business providing marketing services, data management and technology. Prior to joining Cutting Edge Media, Peter served as Managing Director and the U.S. Head of Technology, Software and Services investment banking at KPMG Corporate Finance. Peter advised a variety of business in his role with KPMG, but had a particular expertise working with marketing and advertising technology firms. Peter previously held positions with Haverford Capital Advisors, Brown Brothers Harriman and First Union (now Wells Fargo).
Peter is an active member of the Young Presidents’ Organization (YPO) and a former board member of the Boys & Girls Clubs of Philadelphia. He holds a Bachelor of Arts from Franklin & Marshall College and an MBA from the Fox School of Business at Temple University. Peter is married and has three children.
Robert Israch - Chief Marketing Officer
Rob brings over 15 years of marketing experience to Tipalti. Prior to serving as CMO for Tipalti, Rob served as VP, Global Marketing Programs at NetSuite where he led global branding, demand generation, and international marketing over the course of 8 years, helping to guide the company through 10X+ revenue growth, from private company through IPO to cloud ERP market leader. Previously, Rob held a variety of marketing management roles at Intuit and GE. Rob earned a Marketing degree at University of Florida, Warrington College of Business.
Shawn Collins - Co-Founder
Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine. He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs on affiliate marketing at AffiliateTip.com, and hosts the podcast, This is Affiliate Marketing, on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
Mark Huerta - Director of Marketing & Customer Development
Mark is the Head of Accounts at OpenMail and works closely with OpenMail partners, affiliates and ad networks. He works cross-functionally to create a unified product message across a broad base of customers, focusing on new products, product innovation, beta programs, and go-to-market strategies. He has also applied social media in a business context at Passenger, managing employee and consumer communities in the financial, consumer packaged goods, and B2B marketing sectors for Fortune 500 companies. He holds a BA degree in Communications from the Annenberg School at the University of Pennsylvania.
Jeff Doak - VP, Digital Marketing Analytics Innovation & Product Development
Having built an affiliate tracking and management platform in the 1990's, an advanced social media research tool in the 2000's, Jeff spent the last three years building a vital, growing social analytics practice from the ground up for Ford Motor Company. He is currently guiding innovation in digital marketing analytics across paid, owned and earned channels for Team Detroit/Ford, consolidating expertise in software, data management, digital analysis and data visualization.
Linda Goodman - Founder
Ms. Goodman is the founder of The Goodman Law Firm in San Diego, California. She is a highly recognized and respected Internet Attorney. Since 2001, her practice has focused solely on E-Commerce, Internet Law and Corporate governance. She has successfully defended On-Line Marketing and E-Commerce businesses against claims brought by the Federal Trade Commission, New York, Florida and Texas State Attorney Generals, large ISP firms and private civil litigants throughout the United States. She serves as general counsel for a broad range of Internet and E-Commerce Companies, including Networks, Affiliates, List Managers, Lead Generators, Advertisers and ISPs. Ms. Goodman has made many presentations at internet related industry events and has published articles on E-Commerce Best Practices, Internet Compliance and Civil Litigation.
Missy Ward - Co-Founder & President
Missy Ward has been an affiliate marketer since 1999. She is the Co-Founder of Affiliate Summit, a privately-held media company that produces conferences and trade shows, FeedFront Magazine, GeekCast.fm, Revenews.com and AffStat Affiliate Marketing Benchmark Report. She is an author, speaker, runs a number of her own niche affiliate websites and is the Founder of AffiliateMarketersGiveBack.com. In her spare time she blogs about affiliate marketing on MissyWard.com and drinks wine.... lots and lots of wine.
Matt Frary - Chief of Chaos
Matt Frary is the Chief of Chaos at SmarterChaos.com, an award winning online performance marketing and affiliate management company. His Agency has serviced Clients such as CBS, Meredith Magazines, Twitter, Nationwide Insurance, DollarShaveClub, and more. Matt is also the Founder of SheIsMedia, a blogger and influencer networks that has the Internet’s Fortune 1000 as Clients. Matt also owns a startup SAS company for small businesses to gauge customer satisfaction, as well as acquire new customers called mTelligence. In addition to these ventures, Matt recently purchased Pollen-8.com, a blogger and influencer review platform that focuses on launching advertiser’s products with genuine reviews.
Matt was also the Founder and CEO of ROI Rocket, a Top 25 CPA Network. He made an exit in 2010. His prior work includes launching the Smart Car at Mercedes Benz, Account Management at The Integer Group, Online Marketing at DriveOff.com, and Affiliate Management at eBags.com.
Matt graduated from Thunderbird International Management School with an MBA in Finance and Brand Management, a focus in Russian, and frequently speaks kin the topic of startups and innovation. When he isn’t working in online marketing, you can find him skiing on the slopes of Colorado, biking the trails, or playing with his kids.
Evan Weber - CEO
I have been involved in ecommerce and digital marketing for more than 15 years. I have been part of several successful start-ups and Internet ventures. Currently, I run my digital marketing agency and my other Internet companies. I am known as an expert in most aspects of digital marketing and social media, and I take a lot of pride in living up to my reputation. I am a recognized conference speaker and content producer. I would love to connect with you!
I get a tremendous amount of satisfaction from working with my agency's clients and making a significant impact on their businesses. I work with clients on their overall online marketing strategies and introducing them to new ecommerce technologies. I try to stay on the cutting-edge of my industry and I'm always learning more and applying it in practical ways for our clients to deliver unrivaled value and ROI.
Chris Carnacchio - VP, Direct Response Optimization
Chris Carnacchio is a veteran of the digital advertising space and has been with CPXi since its early days in 2006. Over the past 9 years, Chris has played an active role in guiding the company through every stage of the industry’s evolutionary arc. As Vice President of Media Buying and Optimization, Chris’s vast experience in digital media, and his specific focus on cross platform inventory optimization, has helped the company grow from a small entrepreneurial team to a dominant presence in the ad-tech landscape, with revenues exceeding 116MM in 2014.
Based out of the New Orleans office location, Chris oversees all aspects of media buying and optimization across display, search, mobile, native and affiliate strategies.
Chuck Ursini - CEO
Chuck is a founder and CEO at OpenMail. Previously the EVP, Platforms at Demand Media (NYSE: DMD), he had several roles, including overseeing BI, Analytics, Monetization & Optimization, and Demand Studios, while working alongside Michael Blend to help take the company public and grow it to a $1B+ market cap. Prior to joining Demand Media, Chuck was at Amazon and started his career at Morgan Stanley and UBS. Chuck loves college football, especially USC, and enjoys spending time with his wife and two daughters at the beach.
Marc Lesnick - President
CMarc Lesnick has been involved in online since 1998. He currently runs UTail.com. As the President of Ticonderoga Ventures, Inc., he also organizes niche conferences for various industries. As an expert on SEO speaker at numerous conferences and writes for several publications. He has been quoted in the New York Times, Forbes Magazine, BBC, Barrons Magazine, National Public Radio, Business Week Magazine, Time Magazine and others.
Gloria DeCoste - Head of Digital Strategy
Gloria DeCoste is Head of Digital Strategy for Nestle USA which she joined in 2014. Prior to that she held digital strategy and brand management roles at Nestle Purina, which included leading digital for Purina ONE, and heading up the innovation/renovation team for the Beneful brand.
She holds a BS from Michigan State University and MBA from Ross School of Business at the University of Michigan. Gloria’s past lives include Advertising at agencies Young & Rubicam and Doner before delving into her serial entrepreneurship phase. As a former gym owner and fitness expert Gloria is acutely aware of how sedentary her desk job is. Since moving to Los Angeles with her husband and two kids she's been working to stay moving, and has taken up hiking in the San Gabriel mountains (because chasing after a three-year-old unfortunately doesn't count as exercise).
Ken Michelini - Managing Partner
Result Advertising, Inc
Ken Michelini is the managing partner of Result Advertising, Inc. a full service direct response remnant media buying and creative agency, specializing in retail, direct to consumer, and business to business campaign management.
Ken is often featured as a guest writer for the Electronic Retailing Associatoin, he speaks at events regarding integrating broadcast to online campaigns, and is currently the President of the Direct Marketing Association of Detroit. Clients include Groupon, Reverse One (a Quicken Loans Company), Zen (a division of Five Hour Energy), Body Solutions, Dish Planet, Optima Tax Relief, Freedom Debt.com, and Recellular. Ken holds a BA from the Business School at Michigan State University. He began his career as a radio Deejay before moving into sales at CBS, and eventually opening his Agency in 1999. In his early 20's, Ken’s first radio promotion raised awareness and revenue for Vail's community recycling company as he rode his bicycle that summer 3800 miles across the country (from Vancouver to Maine). He was born and raised in the suburbs of Detroit, and currently lives in West Bloomfield, Michigan with his wife Barb and two children, Allison and Logan.
Scot Rumsey - Co-Founder & President
Scot Rumsey is the Co-Founder and President of iCommissions.com, a digital marketing company with a focus on consumer financial products. Launched over 10 years ago in South East Louisiana, iCommissions.com has survived hurricanes, a financial meltdown, CAN-SPAM Act, and the Credit CARD Act to become a recognized leader and expert in the subprime credit space. Scot provides design, development, consulting, and sales services to his clients. His company is responsible for over 3 million booked credit card accounts since 2005. Known in the industry as an affiliate marketing company, Scot has set iCommissions.com apart by developing, growing, and managing direct relationships with card issuers. Scot has personally played a role in the creation of dozens of consumer credit card programs. Scot earned a Bachelor of Fine arts degree from Edinboro University of Pennsylvania and spent 9 years in the Intelligence Community including five with the CIA.
Sean Popen - Sr Director, Ecommerce Marketing
Sean is Senior Director of Global Digital Marketing for Office Depot. Prior to that he was Director of Global Digital Marketing at Lenovo, in Morrisville, NC, where he leads global digital marketing and demand gen activities for Lenovo.com. His focus includes leading the end-to-end strategy and execution of digital & engagement marketing programs using display, search, email, affiliate, shopping engines, social commerce, and post-purchase portal monetization programs, across Lenovo global direct and indirect markets. Prior to Lenovo, Sean was Director of Portal & Content at CenturyLink (combined company of Embarq, CenturyTel, and Qwest), based in Wake Forest, NC. Sean has deep consumer marketing, media and entertainment experience, and has also worked for companies such as Landmark, AOL, Netscape, Netflix, and Feld Entertainment, the producers of Ringling Bros Circus and Disney on Ice. Sean resides in Chapel Hill, NC.
Andrew Davis - Author
Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York, written for Charles Kuralt and marketed for tiny start-ups as well as Fortune 500 brands. In 2001, Andrew Davis co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. His most recent book, Brandscaping: Unleashing the Power of Partnerships hit shelves in September, 2012.
Charlie Baker - Director of Product Management, Performance Assurance
Charlie is currently responsible for the strategic direction and roadmap for Dyn's suite of Performance Assurance products. He brings almost 20 years of experience in various product management and marketing positions across a range of telecommunications, Internet and content delivery product lines. He also served in the United States Air Force as a program manager for the design, upgrade, and deployment of Space Defense and Optical Telescope systems. Charlie holds a Bachelor's of Science in Management from the United States Air Force Academy and an MBA from Boston University.
Todd Bloch - Co-Founder and Director of Business Development
Todd launched his career in digital advertising in 1999. He now oversees publisher acquisition and sales operations for Partner Commerce. Todd co-founded Partner Commerce after leaving AOL where he managed sales and business development for their affiliate network, Buy.at. Prior to AOL, Todd led sales and marketing for Yahoo! search’s paid inclusion products including Search Submit Pro, Yahoo Shopping and Yahoo Travel. Todd works with his team at Partner Commerce to support, collaborate and help Fortune 500 companies and affiliate marketers succeed by taking a hands-on approach, providing consultative expertise to complex challenges and creating new opportunities.
Andy Lustigman - Partner
Andy regularly appears in publications such as the National Law Journal, Law360, Mobile Marketer, Luxury Daily, and Response discussing important new cases and trends that advertisers and marketers need to know. He also contributes to the Promotion Marketing Association's Promotion Marketing Law treatise and various American Bar Association publications, and frequently speaks on advertising and promotional marketing law topics throughout the country.
Adam Solomon - Partner
Adam routinely represents marketers in connection with federal and state regulatory inquiries, investigations, and actions. He initiates and defends challenges to advertising claims before the National Advertising Division of the Council of Better Business Bureaus. He also handles consumer and business litigation involving false and deceptive advertising issues, unfair competition, intellectual property and corporate matters. He is actively involved in the Promotion Marketing Association, the Direct Marketing Association and other industry organizations.
Jim Banks - Global Head of Biddable Media
Jim is Global Head of Biddable Media for Cheapflights, part of the Momondo Group. At Cheapflights Jim is responsible for delivering high quality traffic via biddable media channels including PPC, Affiliate Marketing, Display Advertising and retargeting to all Cheapflights sites around the world. Jim started working in digital marketing in 1999, and in affiliate marketing in 2002. Since then he has spent over $130 million on performance marketing campaigns since then on over 1000 web properties. Jim is a regular industry event speaker and a returning AM Days speaker.
Matt Minich - COO
Matt Minich is Partner and Chief Operating Officer of Popular Marketing where he uses his skill set and experience to bridge the gap between marketing, sales and technology. Popular Marketing has offices in Austin, TX and Los Angeles, CA and has successful operations across many divisions including Affiliate Network, Lead Generation and Owned/Branded web sites, Data Management, Email Marketing, Pay Per Call and Coreg.
Matt was Co-Founder and COO at Reach X LLC which was acquired by Popular Marketing in 2013. Prior to founding Reach X, Matt spend two years with Snap Leads and five years at Centerfield Media, running the lead generation and affiliate network operations for the high volume performance marketing companies. From 1998 to 2006 Matt lead teams at ad2 inc. building large scale database driven branded websites and interactive experiences for Sanyo, Bose, Miller Brewing Company and many other big brand clients.
Matt lives in Manhattan Beach, CA with his wife and young daughter. Matt is a licensed IFR rate private pilot and enjoys an active lifestyle standup paddle surfing and snow skiing. Prior to moving to Los Angeles and getting a "real job", Matt was the show director and performer in professional water ski and stunt shows around the world including four years of full time work in Bangkok, Thailand. He holds a bachelor of Science in Computer Engineering from Bucknell University and an MBA from Anderson School of Business at UCLA.
Khris Thayer - CEO of Optizmo
Khris Thayer is the CEO and Co-Founder of OPTIZMO Technologies, LLC, the industry leader in email compliance and suppression list management. Khris has 16 years combined experience in Venture Capital, Telecommunications, and Digital Media and has successfully self-funded and grown OPTIZMO from start-up to industry leading service provider to more than 300 of the worlds leading brands, agencies, and networks.
Khris' personal interests include boating and playing music in and around the Austin area with his band, Fallenash.
Phil Friedman - CEO
Phil was the founder, President and CEO of Ward Media a leader in the Education Lead Generation industry. After growing Ward from a 100% organic start up to become a pioneer and leader in the call generated lead arena, Ward Media was sold to XL Marketing in 2008. Subsequent to the acquisition Phil continued to run the division formally known as Ward Media before he transitioned into the role of Chief Strategy Officer. Prior to founding Ward Media, Phil was the Director of Business Development at Silver Carrot and he was a Co-Founder and the Vice President of sales for New Aspect Corporation a company that developed 360 degree photography CD-Rom brochures for hotels and facilities.
David Sendroff - Founder & CEO
David Sendroff is the founder and CEO of Forensiq (formerly CPA Detective), an award winning ad fraud detection platform. Prior to Forensiq, David was the CIO of Spire Vision (now part of Zeta Interactive), a marketing firm that he grew from startup through acquisition to Caivis. David serves on several fraud and quality related tasks forces for the IAB, PMA, and OLA. David has been working in the technology space for nearly 15 years and received his BS in Computer and Information Sciences from The University of Maryland at College Park
Yancy Naughton - Founder
Yancy Naughton has been in multi-channel advertising for over 20 years, dating back to his founding of NSRS of PA, a software and print based school reporting service founded in 1992. He also was the founder and editor of Golfer Magazines and Services, a golf advertising and travel firm anchored by two print publications, The Scottsdale/ Phoenix Area Golfer and The Southwest Golfer. In 2003 he founded Definite Article Publications and worked as a consultant, restructuring the sales strategies of established companies such as The Real Estate Book, Moose International and DFS. In 2009, he expanded Definite Article Publications to Europe with the opening of a location in Prague, Czech Republic. Subsequently he participated in the successful launches of two Direct Navigation traffic platforms, Elephant Traffic and ZeroPark. It was during these tenures that he saw the viability of applying the bidding model to multiple channels of traffic as a vehicle for optimization, and was inspired to launch HasTraffic.com and WantsTraffic.com as true Multi Channel Traffic Platforms.
Danny Baraz - Founder/CEO
Danny Baraz is the CEO and Founder of Plug and Play Consulting and Liquid Data. A leader in email marketing since 2007, Plug and Play Consulting started development of the Liquid Data platform in 2012 in response to the rising challenges in acquisition email and data management/marketing. His vision for Liquid Data now spans all aspects of data related marketing to integrate and automate all channels; email, call center, sms and compliance. As an advocate for the performance marketing space, Danny tries to spread the CPA and CPL gospel wherever he goes.
Craig Swerdloff - Co-Founder, CEO
LeadSpend, a part of Experian
Craig Swerdloff, an entrepreneur and longtime veteran of the online media industry, founded the Hockey Ad Network and LeadSpend, an email validation service. Craig has worked for Return Path and IAC/InterActiveCorp and served as chairman of the Interactive Advertising Bureau's Email Committee. He currently holds posts with the Performance Marketing Association and previously held posts with the Chicago Interactive Marketing Association, the Atlanta Interactive Marketing Association, and the Direct Marketing Association.